Luxury hospitality: virtual tours as an RFP accelerator
W Verbier, Six Senses, Marriott: why premium hotel groups now embed immersion in their B2B sales cycle.
In B2B hotel sales (corporate retreats, events, MICE, destination weddings), the RFP ; Request For Proposal ; is the step that flips a deal. The event planner receives five, ten, sometimes fifteen proposals. All promise excellence. All send PDFs.
A photorealistic virtual tour, embedded in the RFP response, radically changes the decision-maker's experience: they no longer read a brochure, they visit the venue. They see the conference room, walk on the terrace, check visual coherence with their event.
What hotel groups that adopted it measure
- Doubled RFP conversion on premium segments
- Fewer pre-sales site visits (logistical win for sales teams)
- Better lead qualification: those who request a quote already visualized the venue
- Immediate differentiation against competitors stuck on static media
Beyond sales: an asset for operations
The same digital twin then serves new-hire onboarding, event preparation (equipment layout, seating plans), and maintenance documentation. One initial investment, multiple use cases.